Hu Zhengming

Gender:Male
Title:Professor doctoral supervisor
post:Director of Marketing Research Institute

For the world to save talent, for the national map of prosperity

Brief introduction:

Name: Hu Zhengming; sex: male; date of birth: 1950.2; education: University; professional and technical positions: Professor; administrative duties: Marketing Research Institute; Doctoral appointment time: 2002.12; part-time academic groups: President of the Shandong Provincial Institute of marketing; vice president of the Shandong provincial postal Association; executive director of Chinese Marketing Association; China university marketing research association.

Research field:

Main research interests: Marketing Management

Research areas and interests: enterprise strategic marketing; nonprofit organization marketing; real estate marketing; brand marketing; marketing channel management

Keynote course:

Undergraduate: marketing; marketing classics selected; economic and trade negotiation; social etiquette; enterprise management research methods

Graduate student: Special Topics in marketing

MBA: PhD candidate in marketing management: Topics in marketing management: traditional culture and Chinese marketing

Educational experience:

1.19701973.7 learning politics department of Shandong University;

2.1980.81981.6 Fudan University Department of economics study;

3.1973.8 now working in Shandong University



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(c)1998-2013 MBA project center, Shandong University.
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