The morning of January 25, 2015, jointly organized by the Shandong University MBA education center and Shandong Hua Bei Ao Trading Co. Ltd. the new business forum "Lu beauty Cup" organic cloud platform business model case study contest the final final in new B603 report hall opened. Vice president, deputy director of Shandong University School of management center, MBA PhD supervisor Professor Pan Ailing, general manager of Shandong Hua Bei Ao Trading Co., Liu Xinguo, Shandong University School of management professor Zhang Xuzhu, Professor Zhang Ximin attended the contest and served as judges, Sun Yanjie, director of Shandong University MBA Education Center Office of teacher Shen Lanjun attended the contest, more than 100 athletes and students came to the scene.
In recent years, with the development of mobile Internet, how to transform traditional enterprises has become a major issue which many enterprises have to consider. Shandong Hua Bei Ao Trading Co., the company actively grasp the pulse of the times, to promote business model transformation and upgrading work and team construction work, in October 2014 proposed the "epoch-making topic of the transformation of the management mode of" organic cloud platform. MBA education center of Shandong University School of management with the combination of theory and practice of education, to cultivate students' ability to solve practical problems as a starting point, and Hua Bei Ao to expand the depth of cooperation, and start the case contest in October 28, 2014 preparations. After nearly a month of preparations, the November 22nd competition officially started. The participants mainly for Management College 2013 and 2014 MBA students, in group form competition, and finally a total of 10 teams signed up and selected the final research topic. After that, each team according to the need to Shandong Hua Bei Ao Trading Co., made an on-the-spot investigation. After more than two months of research, the participating teams will study the results of the formation of research reports, and eventually boarded the finals stage.
The final was presided over by Liu Huijie from class 2 grade 2014, the first speech by President Pan Ailing, President of the pan reiterated this case contest meaning, affirmed the team effort and put forward higher expectations, and the Shandong Hua Bei EIO Trading Co., thanks for your support. The competition officially started, the 10 teams came to the stage in accordance with the draw order, the team presentation, the 8 minute PPT presentation and the 7 minute judges questions and defense sessions. The judges gave the spot rating according to the scene demonstration of each team, logical feasibility, practicability, operability, simulation operation effect and so on.
In the defense session, the 4 judges carried out an in-depth excavation of the key points of the research results of the 10 teams, and the language was sharp and sharp, which made the students benefit a lot. More exciting is that after the scoring, the 4 judges are entitled to final decentralization, so that the final ranking of each team can not predict in advance, the atmosphere of the game immediately tense a lot. Finally from the 2014 grade class 4 "cloud concept" team with a good team image and close to the enterprise to build a new model to obtain the highest score and won the first prize, from the 2014 grade 2 class "CTS" team won the two prize, from grade 2014 class 1 "force" team won third-prize, three team respectively 7000 yuan, Shandong Hua Bei Ao Trading Co. Ltd. to provide 5000 yuan and 3000 yuan bonus card, and trophies. The other 8 teams won the "prize", and won the China Bei Lu beauty EIO provides custom souvenirs.
In the review session, the 4 judges put forward valuable opinions on how to carry out case studies, and the participants were inspired by them. Professor Zhang Ximin suggests that case studies must be the application of management knowledge, which must be studied in depth with the actual situation of the enterprise rather than the popularization of knowledge, and should study theoretical knowledge and learn to apply it. Professor Zhang Xuzhu stressed that the contest is in the form of, more important is the team members to a classroom learning, case study and research to solve the problem, life into the enterprise. Liu Hua Bei Ao reiterated to correctly understand the significance of the case competition, not only provides the research results for the enterprise, more important is to learn and harvest. Pan Dean concludes that the contest saw the team achievements and efforts, but also has many shortcomings, such as copy, expression, image and other details, the details determine success or failure; pan president also stressed that the case study is to develop a very effective way, the future will continue to carry out case study activities.
The significance of this case competition has made a win-win situation, is to prove that the practice of Shandong University MBA Education Center, a combination of theory and practice, but also effective exploration on sustainable management pattern is the Hua Bei Ao, MBA students with key ways to improve the ability to solve problems. Congratulations again to the award-winning teams, and hope that we continue to uphold the "integrity, unity, perseverance, innovation" culture, learning to use, to enhance their overall quality, as a new era of qualified management personnel!
