Research field:
1.Brand marketing
2.Service marketing
Keynote course:
1.Principles of marketing
2.Commodity science
3.Service marketing
Educational experience:
1.1986-1990 bachelor's degree in microbiology, Shandong University
2.1990-1993 master's degree in microbiology, Shandong University
3.2005-2012 、 Ph. D degree in Business Administration from Shandong University