Brief introduction:
Zhao Haichuan, a native of Shandong, Heze, received a doctorate in marketing from City University Hong Kong and a doctorate in management science from University of Science and Technology of China. Lecturer in marketing department, School of management, Shandong University. Her research interests include consumer behavior in social media, online negative reviews, brand community loyalty and participation, and image management.
Research field:
1.Consumer behavior in social media
2.Online service recovery
3.Brand community
4.Image management
Keynote course:
Social psychology
Educational experience:
1.Doctor of marketing, City University Hong Kong
2.Doctor of management science and engineering, University of Science and Technology of China
