Xu Fengzeng, male, born in January 1974 in Shandong, Yinan, Shandong University and the Bowling Green State University joint training doctoral postdoctoral management science, applied economics, Shandong University, director of service strategy and service management research center, Shandong University School of management science department of tourism associate professor, visiting associate professor at Soochow University in Taiwan, China Tourism Research Institute of tourism occupation education research base Visiting Fellow, Shandong Province star Turist Hotel, scenic spots of Shandong province inspector, Shandong University Tourism Management Master of science, MBA and MTA graduate tutor. Currently, the direction of teaching and research is service management and entrepreneurship management. Service management direction. In the field of teaching service management for undergraduate teaching, "tourism service management (Bilingual demonstration course)," service management "(Bilingual Courses), tourism and service management", as the master of science graduate students "innovative service" the theory and method of MBA (Shenzhen) on "tourism service management", for EMBA (Taiwan Soochow University) on "services marketing", as the general manager of Turist Hotel training students "hotel enterprise growth theory and method", "high star hotel strategic transformation and development" and "winning service"; in the research field of service management, published the "green book of Shandong Turist Hotel industry development (2010)" (Monographs, first, 2010), "" hotel enterprises "(Monographs, second, 2011)," the construction of hotel culture "(monograph, third, 2010)." The hotel service and management "(editor, 2010), won the two prize of Shandong province soft science outstanding achievement award a prize of two, Shandong Province Tourism Industry Innovation Award (first prize vacancies) a third-prize Award for outstanding achievements in scientific research in Colleges and universities in Shandong once, Shandong Turist Hotel knowledge contest" special energy-saving emission reduction a contribution award in the field of social services; service management, more than 10 five star hotels (Group) to provide management consulting, to improve the quality of services, these companies include: Shandong building (five star), Qingdao Sea View Garden Hotel (five star), The Dragon Hotel (five star), zhejiang hotel management group, Zhejiang Shengyuan international the hotel group. At present, the hotel service quality risk control, hotel brand building and other projects are being studied. Direction of entrepreneurship management. In the field of Teaching Entrepreneurship Management, mainly for the master of science graduate students' Entrepreneurship and tourism industry development, MBA (Shenzhen) on "business management"; in the research field of enterprise management, the academic papers published more than 10 articles, EI CSSCI, presided over the project of Ministry of education, humanities and Social Sciences China postdoctoral foundation, the natural science foundation of Shandong province Shandong Province youth social science planning projects in Shandong Province, soft science key project, Shandong province postdoctoral innovation fund of the 1, to participate in the national social science fund project three, hosted by the government and enterprises several cross subjects, won the first prize of Shandong Province outstanding achievement award and two each time, won the Shandong province soft science achievements the first prize four times, won the third-prize science and technology of Shandong province science and Technology Progress Award - once, won the seventh "Challenge Cup" Shandong province undergraduate business plan competition grand "Award" instructor, Shandong province secondary school students volunteer summer vacation "three countryside" social practice activities, the provincial outstanding instructor. At present, the research of small and micro enterprises' entrepreneurial ability and the utilization of small and medium-sized enterprises resources are being carried out.Current hosted in research are: the National Natural Science Foundation in 2014 on a project in 2013, Shandong Province Natural Science Foundation project a, 2012 Ministry of Education Humanities and social science fund project a, and in 2014 a government project is a major project.

1.Service management

2.Entrepreneurship Management

3.Hotel Management

1.Bachelor of Tourism Management: management of tourism services (Bilingual demonstration), strategic management of hospitality and tourism services (Bilingual)

2.Bachelor of business administration and Accounting: Service Management (Bilingual) (business), tourism and service management (Bilingual) (Accounting)

3.Master of Tourism Management: tourism, entrepreneurship and industry development, service innovation theory and methods, professional english"

4.Master of Business Administration: Strategic Management (Bilingual)

5.MBA (Shenzhen class): Entrepreneurship Management, tourism service management, master of Business Administration: Strategic Management (Bilingual)

6.National hotel general manager training course: "hotel enterprise growth theory and method", "high star hotel strategic transformation and development", "service winning"

1.September 1993 - July 1997, Bachelor of economics in tourism economics, Zhejiang University (Hangzhou University)

2.September 2001 - June 2004, master of business administration, Shandong University

3.September 2004 - December 2008, Shandong University and the United States Bowling, Green, State, University joint training, management, doctor

4.January 2005 - January 2006, American Bowling Green State, University visiting scholar, Sino US joint doctoral training

5.2006 management and marketing seminar, Chinese University Hong Kong and Renmin University of China, June 2006

6.July 2009 - December 2012, Shandong University applied economics post doctoral mobile station