Sun Ping was born in Shandong, Yantai in 1976. 1995-1999 years studying at the school of management, Shandong University, Department of marketing. In 1999 he enrolled in the research, the direction of enterprise management professional tourism management of Shandong University School of management. Among them, in 2000 and 2002 respectively won the "National University Challenge Cup business plan competition" two national gold medal. He was taught at the Department of tourism management at Shandong University in 2002. 2004-2008 years studying management, the main research direction of the thesis is brand management. In 2014, he entered the post doctoral research station of management science and engineering. His main research interests were entrepreneurship management and brand management.       at present, brand management, innovation management, enterprise and tourism destination management and social etiquette study, presided over and participated in a number of national and provincial issues, such as the National Natural Science Foundation, the National Social Science Fund, "11th Five-Year" National Science and technology support projects, Humanities and social sciences fund, the Education Department of Shandong province social science planning project, Shandong soft science projects and so on, with the corresponding research experience; in practice, participate in the National Tourism Bureau of Shandong province project marketing innovation mechanism of Shandong Province, a number of tourism destination and tourism scenic area planning and construction of Shandong Province, paid vacation and tourism market research and so on. Also the market research and social etiquette training for enterprises, with rich practical experience. Won the 2014 National Challenge Cup National Undergraduate Business Plan "and the 2010 National Bronze Award guidance to college students team, won the title of outstanding teachers repeatedly. The first author published dozens of articles related to the research direction of academic papers in CSSCI source journals, ISTP/ISSHP, participate in the "rural ecological tourism development and management", "tourism province" strategy "," Tourism Studies "," travel management "," management studies "and many monographs and textbooks.

1.Innovation and Entrepreneurship Management

2.Tourism enterprises and tourism destination management

3.Tourism e-commerce

4.Tourism enterprises and tourism destination management

5.Social (business) etiquette and effective communication

Undergraduate course:

Business management (general core courses) entrepreneurial management of tourism and service enterprises (Bilingual) travel agency management (Bilingual) club management (Bilingual) international leader and guide business (Bilingual) introduction to tourism and social etiquette etiquette employee flow management (elective)

MBA course:

Entrepreneurship management, fashion culture and luxury management

1.2012.8-2013. 8 sent to South Carolina Hotel University, retail and sports management, visit the school year

2.2004.9-2008.12 Ph.D. in management, School of management, Shandong University

3.1999.9-2002.7   Master of management, School of management, Shandong University

4.1995.9-1999.7 &nbsp, School of management, Shandong University. Bachelor of Economics