Brief introduction:
Associate Professor, master supervisor, doctor of management, postdoctoral professor of Applied Economics, national registered marketing planner, MBA lecturer of Hongkong Open University, School of management, Shandong University. The first prize for the teaching competition of university teachers in Shandong Province, the first National University Teachers' micro course lectures competition two prize, and the sixth session of Shandong University teaching experts. Worked in Beijing xinhuaxin consulting company (2004), international advertising company Ogilvy (2002), China Mobile (2005-2006), Qingdao Sea View Garden Hotel (2000-2001), also Ji'nan Benjamin Marketing Consulting Co. chief operating officer of the company.
The curriculum and management expertise: Ancient Chinese Literature Search Road, Ching wisdom and management, enterprise management, management, and tradition family motto efficient execution and team construction, marketing management, communication management, enhance the quality of service marketing management.
For China Mobile, Chinese bank, agricultural bank, Bank of communications, China Merchants Bank, Minsheng Bank, Shanghai Pudong Development Bank, Qilu bank, construction bank, industrial and Commercial Bank of China, Ping An insurance, Xinhua insurance, Shandong airlines, Lushang group, Hualian Group, Qilu Securities, Bank of Yantai, China United insurance, Weifang postal savings bank, home textiles, Vosges Huarun group, Lushang group, Shandong high-speed, Shandong Electric Power Design Institute, GREE electric, Luhua group, Laiwu Steel Group, Qingqi Group, Foxconn group, Shandong Henderson, Weifang TV, Daming group, Henan mountain group, Henan Junhao chemical industry, real estate, Huitong, Tanboer Sentai group, Bank of Qingdao, Zhongqijituan, Dezhou the rural credit cooperatives, rural credit cooperatives in Jining, for a long time, Jiangsu Local Taxation Bureau, Qingdao municipal Party Committee Organization Department, Shandong province entrepreneur Unit training association, Entrepreneurs Association of Hebei Province, Ji'nan City, Guangxi Province, tax bureau, Finance Bureau, Zhumadian Finance Bureau, Shandong Hospital of traditional Chinese medicine, Chinese Medicine Hospital of Hebei, Liaocheng people's government, Jinan Vocational College, Shandong City College, Weifang Institute of science and technology lecture more than 200.
Published more than 30 academic papers, published 2 monographs, as a number of corporate management consultants. He presided over the national social science research foundation, the humanities and Social Science Foundation of the Ministry of education, one China Postdoctoral fund, one natural science foundation of Shandong Province, and Three Social Sciences Awards in Shandong.
Research field:
Corporate culture, marketing management, business ethics, corporate social responsibility
Keynote course:
1.The way of Chinese culture and management
2.The wisdom and management of the book of changes
3.Enterprise culture management
4.Family instructions and management
5.Efficient execution and team building
6.Promotion of marketing management literacy
7.Communication management
8.Service marketing management
Educational experience:
Master degree and doctoral candidate of Shandong University
