Brief introduction:
Dr. Wang Chenguang: Professor of Tourism Management Department of Shandong University School of management, Postgraduate Tutor, director of the research center of rural tourism of Shandong University, deputy director of the Shandong University new rural research center, selected in 2010 Department of the CPC Shandong provincial Party Committee Organization of high-level talent pool. As the Shandong Province Cultural Tourism Association vice president, member of the Shandong Provincial Tourism Committee of experts, the tourism industry in Shandong Province young experts "and the National Tourism Administration" National Tourism Standardization experts "," national quality inspection administration of the provincial government assessment of the quality of the work of experts ", the first batch of" Shandong Provincial Communist Youth League college students in Shandong Province Rural Entrepreneurship expert consultants ". Provincial Hotel assessors, provincial scenic spots assessors. Former director of tourism management, School of management, Shandong University. The main research interests include tourism marketing and service management, rural tourism and tourism cultural development, tourism industry economy and tourism destination management. In recent years, in the "travel journal", "Journal of Shandong University", "Tourism Management" copy data, "Chinese Tourism News" and other newspapers and magazines and international conferences, published more than 70 papers, published in "tourism destination marketing", "tourism marketing management", "tourism economics", "Shandong province tourism human resource development strategy research", "tourism", "enterprise accounting", "the construction of hotel culture tourism development", "famous Shandong" and other interesting monographs, 19 teaching materials, as the traveling management specialty in Colleges and universities quality textbook series "editor. Presided over the National Social Science Fund (2014), the Ministry of education, humanities and Social Sciences Fund (2002, 2007), Shandong Provincial Social Science Fund, Shandong province soft science fund, the Education Department of Shandong Province Social Science Fund, humanities and Social Sciences Shandong University youth fund longitudinal subjects more than 20. Study tour of the access and exit mechanism of hosting a major research topic of "National Tourism Bureau" (2011) and Shandong province rural tourism service standard and normative research, Shandong Province hotels / travel / scenic spots in Shandong province climate index research, five star hotels / five A-class travel agency customer satisfaction survey, tourism in Shandong Province talent and long-term development planning, the province's tourism shopping survey team of Shandong Province, the tourism strategy research, Shandong provincial tourism development group of research and development of cultural industries in Shandong Province, Shandong Province, on the domestic market marketing strategy research, Shandong province tourism human resources development strategy research, Mengshan tourism market development planning and tourism planning major issues more than 60 projects. Scientific research achievements have won the first prize of excellent research results of Shandong provincial government, two prizes of Shandong soft science, three prizes of Shandong social science, two prizes of Shandong tourism industry innovation, three prizes and three prizes respectively. As the World Tourism Organization (WTO) project experts, National Natural Science Fund review experts, the National Tourism Administration scientific research project evaluation experts. He served as vice president of Shandong Provincial Tourism Development Research Center and vice president of Shandong College of Tourism and Hospitality. As a part-time professor at Shandong University of Finance, Shandong Polytechnic University, Shandong College of Tourism and Hospitality and other institutions, the people's Government of the city of Shandong Province, Tai'an City, Zaozhuang City, Shandong building, consultant and friendly hotel marketing alliance, Shandong Hong Kong based Tourism Advisory Group and other enterprises.
Research field:
1.Tourism marketing management;
2.Tourism service management
3.Rural tourism
4.Tourism industry economy and tourism destination management
5．Tourism culture management
Keynote course:
Undergraduate：
Tourism marketing / tourism marketing management, tourism destination management, tourism destination marketing, tourism service strategic management, tourism and service management, tourism economics, conference and Exhibition Marketing
Graduate student：
Tourism market development, special hotel marketing management, special tourism industry economy research, tourism destination marketing and management
Educational experience:
1.2009, Ph. D., School of education, Shanghai Normal University
2.In 2005, the CPC Central Committee Party School / China Executive Leadership Academy Pudong, the National Institute of philosophy and social sciences teaching and research backbone training courses
3.2002-2003，Educational Services Exchange with China
4.In 1998, the center for economic research, Peking University, studied for a short time
5.In 1997 -1998, a visiting scholar at the school of management, Fudan University
6.In 1994, -1996, Shandong University Graduate School of economics graduate courses
7.In 1987, Bachelor of economics, planning and management (Economics and management), Department of economics, Shandong University
