Brief introduction:
Wang Desheng, male, born in December 1964, Shandong, Anqiu. Master of philosophy, master of management, Tianjin University, doctor of management, Shandong University. He is currently professor of marketing at the school of management, Shandong University, director of the corporate culture research center of Shandong University, and a Ph. D. supervisor in business administration and media management and management at Shandong University. Main research and teaching directions: marketing management, leadership and leadership art, corporate culture and management ethics, team management and team building, consumer behavior analysis, growth of smes. Has chaired or participated in a tobacco companies in Shandong Province, Demian group, Tianxin group and general group, Shandong high speed group dozens of enterprises management consulting project; has the national tobacco administration, Hubei tobacco, Guangxi tobacco, agricultural bank, construction bank, industrial and Commercial Bank of China and Lushang group, gold group, energy group and other large enterprise groups training training; as the Great Wall international advertising company, Bosite management consulting company, Shandong province decision consulting research center and other dozens of consulting and business consultant. As the Tianjin University, Shanghai Jiao Tong University, Zhongshan University, University of Science and Technology of China, Shandong University, EMBA, President of class teachers. He serves as the vice president of Shandong Province, Enterprise Culture Association vice president of Shandong Province, Shandong Province Furniture Association Chinese Enterprise Management Institute of comparative management marketing Specialized Committee executive director, Association Committee of experts; as a "Management Journal", "Journal of Shandong University", "Journal of Anhui University" CSSCI Journal of the referees.
Research field:
1, marketing management 2, corporate culture and management ethics, leadership and leadership art, team management and team building 3, consumer psychology and behavior analysis 4, SME growth and development
Keynote course:
Undergraduate: consumer behavior culture graduate marketing: corporate culture and management ethics MBA/EMBA: marketing management, communication management and leadership MBA Seminar: marketing management, management philosophy and management art
Educational experience:
1.1983-1987 Bachelor of philosophy, Department of philosophy, Shandong University;
2.1998-2002 Master of management in Business Administration from Shandong University;
3.2006-2010 Tianjin University School of management received a doctorate in management.
