Brief introduction:
Wang Xingyuan, male, 1962.10 students, doctor, Professor, doctoral supervisor. Engaged in management teaching and research work.
Now he is director of marketing department of Shandong University School of management, director of Institute of management science and director of brand management research center. He is also director of the research and Guidance Center for entrepreneurship research at Shandong University and director of innovative education platform for entrepreneurship education and Entrepreneurship Program at Shandong University.
His main research interests include marketing management, innovation and entrepreneurship management, management innovation, brand management and business culture. In the "brand ecosystem" and "system management innovation" theory and application of the characteristics of the formation. He has presided over the national strategic management, innovation and entrepreneurship, marketing, brand management and management innovation research project, the research for the National Natural Science Foundation of outstanding achievements in the field of management; published more than 100 papers, 30 papers indexed by Ei and ISTP, published 4 monographs, presided over the National Natural Science foundation of China 3, the national soft science project 3, a sub project of national science and technology projects, participate in the National Social Science Fund Project 2, and presided over the other provincial research items, many organizations and to participate in international academic exchanges, won the two prize in the provincial science and technology progress, 2 Provincial third-prize 3. A guide project won the challenge cup Chinese Collegiate Business Plan Contest in 2004 won the National Gold Award, the title of Chinese Challenge Cup business plan competition for college students of outstanding teachers, and has won the title of Shandong province undergraduate business plan competition in 2009 won the national excellent teachers, Baogang excellent teacher award.
The main social posts: member of Steering Committee, Ministry of education and entrepreneurship education of Ji'nan Management Science Research Association, China Productivity Institute Planning Expert Committee of experts, director, China Institute of Mechanical Engineering Industrial Engineering Branch of Shandong province of quantitative and technical economics, executive director of the Institute of Shandong Province, the executive director of the Institute of economic management, Shandong Province youth entrepreneurship Association executive director of Shandong Province Academy of management executive director, vice president of the Federation of enterprises in Ji'nan City, Shandong Province youth volunteer mentors. As the Journal of marketing science, forecasting, industrial engineering, science and management and Journal, of, Marketing, Trends and other academic journal editorial board.
Long as a number of large well-known enterprises strategic and entrepreneurial management consultants, business strategy planning, brand and marketing planning, business model and standardized management system for the dozens of enterprises, and achieved good social and economic benefits.
Research field:
Marketing management, brand management, innovation and entrepreneurship management, strategic management and business model
Keynote course:
Undergraduate: marketing research, brand management, business management, business management, strategic management, technology innovation management, marketing MBA: marketing management, business management: the management of doctoral research methods, management review, masterpiece of modern industrial engineering, cutting-edge technology innovation management, enterprise strategic management and marketing topics
