Xu Feng

Gender:Male
Title:Associate Professor Master Tu
post:Deputy director, Department of Tourism Management

For the world to save talent, for the national map of prosperity

Brief introduction:

Xu Feng, Shandong, was born in 1975 in Shandong Tai'an, Peking University Ph.D., postdoctoral Finland Helsinki business school, the Canadian government research special prize (University of Quebec, Ryerson University, University of Guelph in Montreal for academic research), a visiting scholar at the University of South carolina. Named the first national tourism expert training plan, as China regional science association director, President of the Shandong Provincial Tourism Association, assistant member, Shandong Province Service Industry Standardization Technical Committee, the Shandong provincial tourism commodity Expert Committee of Shandong province forest scenic tourism resources evaluation committee, committee of Shandong province Comparative Management Research Association, now deputy director and Professor, Shandong University School of Management Department of tourism management, the main research areas of tourism development and planning, city and regional economy, strategic management and marketing, brand economy and management etc.. Commitment and participation in national and provincial level or above more than 10 scientific research projects, in the "Chinese soft science", "finance and trade economics", "Tourism Tribune", "cultural industries", "comments Chinese tourism science", "physical education" and other well-known academic works published more than 60 papers, complete the research of nearly 30 social services and where, won the eleventh Sun Yefang Book Award, the fifth Cross Strait Tourism Seminar outstanding paper award, Shandong University outstanding scientific research personal honor. The main research areas are urban and regional economy, tourism development and planning, strategic management and marketing, brand economy and management, etc.. Presided over the National Social Science Fund Project "The Belt and Road" under the strategy of tourism development to promote the stability and development of the southern region mechanism and countermeasure research "(2015), the Ministry of education, humanities and social science research youth fund project" building ecological niche theory of regional city brand system research - cooperation and development in Bohai economic zone as an example based on "(2010), the first National Tourism Administration of tourism expert training plan" under the global perspective of tourism destination management, evaluation and development research "(2013), Shandong Provincial Natural Science Foundation Project" rural tourism form and governance structure optimization research "(2008), Shandong province soft science research project of" Shandong city brand study on the shaping and enhancing the competitiveness of "(2008), Shandong province development and Reform Commission," blue and yellow "two zone" project brand to promote the "two areas" Research on the development of the body "(2012) and other national and provincial research projects 6, to participate in the national and provincial research projects 9, published monograph" city product theory and tourism marketing "1," Chinese editor Zhu Shengtao ", first deputy editor of" China city marketing development report "2," one Chinese City Competitiveness Report "," China Yearbook "," Beijing city tourism development planning "and other works 9, was the eleventh Sun Yefang Award (sixth, 2005), the first prize of Ministry of education, thirteenth multimedia courseware competition" (fifth, 2013), the two prize of Shandong soft science outstanding achievement Award (first, 2010), Shandong University (2016) Shandong University pacesetter, outstanding scientific person (2014), Shandong University (2013), excellent teacher East University "2014 class teaching quality excellent teacher" (2014), Shandong University young teachers lecture competition three prize (2010), Shandong University management academy research pacesetter (2011) and other awards. Completed more than ten development and tourism planning for the provinces and cities, as Jiangsu Province, Wuhan City, Ji'nan City, Zibo City, Jining City, Chenzhou city and Liuyang city tourism development planning group deputy leader, and presided over the "Ji'nan to create the best tourism destination research", "Taishan mood rural tourism development planning", "the complex of wealth - in Chinese," Zhu Shengtao "Dingtao's holy Cultural Industrial Park feasibility studies and planning research", "Shandong city tourism destination development planning study" services such as social and local research achievements, the response is good, has a higher influence in the community. Strong organization and communication skills, maintain a relatively close relationship with overseas academic institutions and scholars, can effectively promote the work of the international exchange, has served as the "Chinese coordinator of the two international conference of 2008 International Symposium on China Hospitality and Tourism Management" and "International Symposium on Green Hospitality 2010 and Tourism Management", and the success of the organization sponsored by the Shandong University and Montreal University of Quebec's "excellent World Tourism Destination Management International forum".

Research field:

1.Tourism development and planning

2.Urban and regional economy

3.Strategic management and marketing

4.Brand economy and management

5.Tourism business planning

Keynote course:

Undergraduate:

"The entrepreneurial opportunity identification and planning" (general education courses in the core English pass), "the exhibition management and event planning" (Bilingual demonstration course), "city tourism economics and management", "international tourism development project", "Tourism Management"

Graduate student:

Special topics on urban tourism development, professional English, service management and marketing"

Educational experience:

1.From August 2015 to August 2016, a visiting scholar at the University of South Carolina (Grant) was fully funded by the national endowment fund

2.From June 2012 to July 2012, a visiting professor at University of Quebec, Canada (funded by the Canadian government special research award)

3.From January 2006 to January 2007, postdoctoral research at the Helsinki business school, Finland (funded by the state study Fund)

4.From September 2000 to July 2003, Ph. D. in regional economics, Peking University

5.Master of human geography from Shandong Normal University from September 1997 to July 2000

6.September 1993 - July 1997, Bachelor of Science in tourism management and service education, Shandong Normal University



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(c)1998-2013 MBA project center, Shandong University.
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